SEO Content Audit: Why Spelling Matters for Rankings
Content quality—spelling, grammar, and style—is a ranking factor that most SEO audits ignore. Learn how to include it in your SEO content audit.
Proofreading Your Website
Please wait while we check your website for spelling errors, grammar mistakes, and more. This may take a few moments...
Let your website
speak clearly.
Scan your website typographical errors, grammar mistakes, and more. Start with a free scan now.
FIG 1.1: SITE SPELL CHECKER REPORT.
How it works
Our website scanner goes through every page of your site looking for content issues.
What we scan your site for
See everything we check →The live demo above is a tiny slice of the real scan. Under the hood, we’re quietly checking every page for issues in three big buckets:
Typography
We catch subtle typographic errors that ruin credibility, from smart quotes to correct dash usage.
Grammar
Advanced linguistic models ensure your copy reads like it was edited by a professional human.
Consistency
Maintain a unified voice across thousands of pages. We flag inconsistencies in tone and style.
See exactly what we find
Every issue comes with context, suggestions, and the confidence to fix it right the first time.
More ways to polish your site
We're building powerful add-ons to help you create websites that truly shine.
Proofreader
Coming SoonAdvanced grammar and style suggestions to elevate your writing.
SEO Analysis
Coming SoonOptimize your content for search engines and improve rankings.
Content Audit
Coming SoonComprehensive content quality analysis across your entire site.
Performance
Coming SoonPage speed and performance insights to keep your site fast.
The Missing Piece of SEO Content Audits
Most SEO content audits focus on keyword research, on-page optimization, and content gaps. But they often miss a critical ranking factor: content quality.
Google's algorithms favor well-written, error-free content. Spelling and grammar errors signal low-quality content, which can hurt your rankings. Studies show that pages with fewer errors rank higher than pages with more errors.
Yet most SEO tools—Semrush, Ahrefs, Screaming Frog—don't check content quality. They check keywords, meta tags, and technical issues, but ignore spelling and grammar. That's the gap our content audit tool fills.
Ranking Signal
Google uses content quality as a ranking factor. Well-written, error-free content ranks higher than content with spelling and grammar errors. It's a direct signal of content quality.
User Experience
Errors hurt user experience. Visitors bounce when they see typos, which increases bounce rate and decreases time on page—both ranking factors. Fixing errors improves engagement metrics.
Trust Signals
Spelling and grammar errors damage credibility. Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines favor trustworthy, well-written content.
How to Include Content Quality in Your SEO Content Audit
Step 1: Run Your Standard SEO Audit
Use Semrush, Ahrefs, or Screaming Frog to check keywords, meta tags, backlinks, and technical issues. This gives you the foundation of your SEO audit.
Step 2: Add Content Quality Audit
Use our content audit tool to check spelling, grammar, and style across your entire site. This completes your SEO audit by adding the missing content quality component.
Step 3: Prioritize Fixes
Fix content quality issues on high-traffic pages and pages targeting competitive keywords first. These have the biggest impact on rankings and conversions.
Step 4: Monitor Results
Track rankings, traffic, and engagement metrics after fixing errors. You should see improvements in rankings and user engagement, especially on pages with high keyword competition.
What SEO Tools Check vs. What They Miss
SEO Tools Check (Semrush, Ahrefs, Screaming Frog)
- Keyword research and optimization
- Meta tags and title optimization
- Backlink analysis
- Technical SEO issues
- Content gaps and opportunities
What They Don't Check (Our Focus)
- Spelling errors
- Grammar mistakes
- Style consistency
- Readability
- Content quality signals
Related Resources
Content Audit Tool
The missing piece of content audits. Check spelling, grammar, and content quality across your entire website.
Website Content Audit
Complete guide to auditing your website's content quality, spelling, and grammar.
How to Audit Website Content
Step-by-step process for auditing your website's content quality.
Frequently Asked Questions
Does spelling affect SEO rankings?
Yes! Google uses content quality as a ranking factor. Well-written, error-free content ranks higher than content with spelling and grammar errors. It's a direct signal of content quality and trustworthiness.
Should I include content quality in my SEO audit?
Absolutely! A complete SEO content audit should include keyword research, on-page optimization, technical SEO, AND content quality. Most SEO tools check the first three but miss content quality. Our tool fills that gap.
How do I combine SEO tools with content quality audits?
Use Semrush, Ahrefs, or Screaming Frog for SEO metrics, backlinks, and technical issues. Then use our content audit tool to check spelling, grammar, and style. Together, you get a complete picture of your site's SEO health.
Which pages should I prioritize for content quality fixes?
Fix content quality issues on high-traffic pages and pages targeting competitive keywords first. These have the biggest impact on rankings and conversions. Money pages (homepage, pricing, checkout) should also be prioritized.
View pricing for full site scanning